The latest Amazon Prime Day sale is underway, and a number of well-regarded TVs from LG, Samsung, Sony and others are discounted for the occasion. If you can’t wait until Black Friday to upgrade, we’re rounding up the best October Prime Day deals on the sets worth your time below. Just keep in mind that Amazon’s event runs through October 9, and you’ll need to be a Prime member to see some of the discounts.

Best Prime Day TV deals

Samsung's The Frame TV. (Amy Skorheim)